
I had hoped, that I wouldn't need to write this post...
I'm actually quite a big fan of British Airways, but there are just too many things wrong with their Internet efforts. I have previously alluded to the problem that they keep on having expired offers on their web site, and since they have not done anything to remedy this problem I believe it is time to "out" them for this mistake.
If you're a member of the On Business programme (for corporate travel), you will probably always be looking at finding ways of earning points. The offers that they've run for the last few months included earning double points on fares and getting an upgrade from economy to either Club Europe or Club World on full fare economy tickets. The only problem is that (according to the current offers page) these offers both expired yesterday - on March 31st, 2009.
In this day and age, it really is not too much to ask that a company which continually runs offers like these, either set an expire date on the content items - or ensure that somebody pulls them off the moment they expire. In this case, the agency responsible for the site should clearly be looking at educating the client - rather than pissing off their customers - particularly as it seems BA themselves still have a long way to go in the marketing department when it comes to understanding "new" channels such as the Internet.
