Thursday, May 14, 2009

The Apprentice (UK): The Candidates Are Dross...

For once, I'm sitting and watching The Apprentice on BBC2 and I can't help but feel that it is great TV, but is so far removed from reality as is humanly possible. If TalkBack Thames, the production company behind the show, didn't pay the £100,000 salary of the winner, would any of these candidates even be considered? I personally doubt it very much.


As a marketing specialist, I found their efforts toe-cringing tonight. The right team lost, though, as the idea of posters with coloured backgrounds and full of text just do not work! Furthermore, the idea of trying to attract the gay community to a town with an older demographic was just downright suicidal in this instance. Imagine anybody trying to do that for Eastbourne. They would have been chased out of town faster than you could say "MY BAD!" I also had to laugh about the winning team as well as they, obviously, had no clue of how to work around the photos, where the backgrounds did not leave space for copy. Erm, I can think of two incredibly easy work-arounds off the top of my head...

I'm sure the casting process was great fun and it was all about un-earthing "TV talent", but I personally would not hire any of the current candidates. They can't communicate/sell/project manage or anything else, which would normally be required by somebody who pulls in a six figure salary, and I would not be surprised if the rumour that the previous winners who did stay on are on a MUCH reduced salary. It would be useful if these people actually had the skills to back up their annoying personality traits...

In summary, I guess it makes for great TV and for crap candidates who might be shooting themselves in the foot as all I see are some young and desperate people who are bordering on being delusional and which I, for one, would never even consider employing.

0 comments: