Entrepreneur, innovation consultant and former high-level operational executive in several IT companies, Christine Comaford, wrote a book last year called "Rules for Renegades - how to make money, rock your career and revel in your individuality".
On the web site she has had the first chapter available for free ever since it was launched, but now - in a mixture of a fantastic marketing stunt and, I choose to believe, a real desire to help kick-start the economy again, she is giving away 5,000 copies for FREE. That's right, all you have to do is pay the postage & packaging costs of $7.95 if in the US (with sales tax to be added for CA residents).
I think this is a great initiative, and it looks like a very interesting book - as well as one of the better marketing tactics I have seen in a very long time. It all goes back to my previous post about "moving the free line" and is a very strong way of creating evangelism for your product. If it can also help entrepreneurs develop new products and services for which there will be a great demand, and thereby putting more people into jobs, even better.
Read the first chapter online.
Get your FREE copy of the book now.
Thursday, November 13, 2008
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2 comments:
Thanks, Casper. Yes, this is a genuine effort to kick-start economic recovery worldwide via entrpreneurship and intrapreneurship!
Heck, I had to pay for these books. So I only want people to accept them if they'll USE THEM!
Please note there are tons of free business-building resources on http://rulesforrenegades.com/resources.html
Best,
C
Hi Christine
As I said, I think it is a really good idea and I hope that we will see a number of active entrepreneurs take up the great offer.
All the best,
Casper
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