When will they ever learn?

This story on the Engadget site about a guy getting arrested for doing Guerilla Marketing seems to be the new hot tactic in the US. Maybe it just goes to show that the creative momentum has swung Europe's way as Red Bull were doing naughty things with students getting arrested eons ago.

Read the full article here.

Actics.com launches today, March 8th 2007

One of our clients is launching today!

Below you can read a bit about the company from the press release that's going out.

"Actics exists as a web-based system for universal use, a set of plug-ins for web-sites and a suite of corporate solutions for businesses and the not-for profit sector. It brings a company’s values to live and embed them in the everyday operations. The system also makes it possible to map the actual ethical outlook of a company and its employees and to identify actions and stakeholders that maximize the impact of its values.

By using Actics you can live your values, show your commitment to goals and receive feedback in real-time. Want to know how your local supermarket is acting out its green commitments? Find out how your business is living out its values and what your customers think? Share your passion and commitment with your friends and receive the help and encouragement? Actics makes this possible.Actics unleashes the value in values. It is here and now. It is the future.

The Actics software can be used free of charge on www.actics.com. Put the Actics Widget on your blog/website/intranet and show your ethical barometer live online. Organisations of all sizes can use Actics as a means of assessing and conveying their ethics and actions to a wide community. Stakeholders, consumers and clients can contribute in this assessment in a straightforward and transparent manner. In that way you get the feedback from those who matter to you and you can adjust your actions accordingly."

Take it for a spin and let me know what you think!